Glossary

Charity terms in plain English

Definitions for finance, governance, fundraising, digital and operations terms, with clear practical examples for charity teams.

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Finance

Payroll giving

In finance, Payroll giving refers to an operating term used for increasing supporter retention and lifetime value through better proposition and stewardship design.

Fundraising

Peer to peer fundraising

Peer to peer fundraising is an operating term in fundraising focused on building localized community, corporate, or tribute-based support networks to drive sustainable donor acquisition.

Finance

Pension auto-enrolment

Pension auto-enrolment is a charity finance term for ensuring employment compliance, staff wellbeing, and professional workplace standards across the charity.

Finance

Permanent endowment

Permanent endowment is a charity finance term for tracking restricted versus unrestricted funding, allocating overhead costs, and managing non-cash asset valuations.

Digital

Phishing simulation

Phishing simulation is a charity digital term for configuring marketing automation platforms, backend integration layers, and user tracking scripts to streamline engagement.

Fundraising

Pledge conversion

In fundraising, Pledge conversion refers to an operating term used for crafting fundraising propositions, analyzing prospect donor networks, and measuring marketing outreach metrics to optimize...

Governance

Policy cycle

Policy cycle is a policy in governance focused on coordinating general trustee meetings, maintaining policy reviews, and managing organizational conflict registers to ensure lawful governance.

Operations

Policy exception process

In operations, Policy exception process refers to a policy used for managing staff capacity, operational logs, and data security procedures to maintain delivery resilience.

Governance

Policy exception register

Policy exception register is a charity governance term for coordinating general trustee meetings, maintaining policy reviews, and managing organizational conflict registers to ensure lawful...

Operations

Premises risk assessment

Premises risk assessment is a charity operations term for identifying, logging, and resolving operational risks before they become major service failures.

Finance

Primary purpose trading

In finance, Primary purpose trading refers to an operating term used for managing charity-owned trading activities and subsidiaries to generate unrestricted funding while maintaining tax compliance.

Governance

Privacy notice

Privacy notice is an operating term in governance focused on managing personal data lawfully with clear risk controls before high-impact processing begins.

Operations

Process map

Process map is an operating term in operations focused on standardizing day-to-day procedures and content flows to ensure quality, consistency, and repeatability in delivery.

Governance

Procurement policy

Procurement policy is a policy in governance focused on managing outbound spend and inbound service contracts through formal sourcing, selection, and performance monitoring.

Operations

Procurement workflow

Procurement workflow is a charity operations term for managing outbound spend and inbound service contracts through formal sourcing, selection, and performance monitoring.

Operations

Programme logic model

Programme logic model is a framework in operations focused on defining and measuring the causal link between charity activities, social outputs, and long-term community benefits.

Operations

Project initiation document

Project initiation document is a charity operations term for defining core operational models, lessons inventories, and baseline plans to direct service delivery.

Fundraising

Prospect pipeline

Prospect pipeline is an operating term in fundraising focused on crafting fundraising propositions, analyzing prospect donor networks, and measuring marketing outreach metrics to optimize campaigns.

Fundraising

Prospect research

Prospect research is an operating term in fundraising focused on crafting fundraising propositions, analyzing prospect donor networks, and measuring marketing outreach metrics to optimize campaigns.

Governance

Public benefit

Public benefit is the legal requirement that a charity’s objects must be for the benefit of the public or a section of the public, as defined in the Charities Act.