Charity Impact and Strategy Hub: Making Purpose Measurable
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A practical impact and strategy hub for charities covering outcomes, theory of change, reporting and the conditions for better decision-making.
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This hub brings together the most useful templates, how-to guides and practical articles so you can move from learning to action quickly.
Measuring impact
5 guidesReporting and dashboards
3 guidesStrategy in practice
4 guidesFrequently asked questions
What is the difference between outputs and outcomes?
Outputs are what the charity does, such as sessions delivered or people supported. Outcomes are the changes that happen because of that work.
Why do charities struggle with impact reporting?
Because they try to measure everything at once instead of focusing on a few indicators that can genuinely support learning and accountability.
How often should impact data be reviewed?
At least regularly enough to inform decisions, often monthly or quarterly for operational teams and at least annually for trustees and funders.
Sources
External references used in this article. Links open on the original publisher’s site.
- NPC: Theory of changeNPC · Accessed 27 Jul 2026
- Better EvaluationBetter Evaluation · Accessed 27 Jul 2026
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