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Articles and guides

TikTok for Charities: When and When Not - abstract artwork
guide
Fundraising,  Operations

Guide for UK charities comparing will-writing campaign providers by supporter journey quality, legal compliance, cost model transparency, and operational fit.

In-Memory Giving Without the Mawkishness - abstract artwork
how to
Fundraising,  Marketing

How UK charities can maintain summer fundraising performance with lighter cadence, focused asks, segment-led messaging, and practical team capacity planning.

WhatsApp for Supporter Care, Without the Creep - abstract artwork
research
Digital,  Research,  Strategy

Where charity digital skills stand in 2026, which gaps hurt small organisations most, and how to close them without a big budget or dedicated digital staff.

The Charity AGM People Actually Attend - abstract artwork
how to
Marketing,  Fundraising

Practical UK charity guide to SMS fundraising: PECR consent rules, message structure, send cadence, and performance controls that protect donor trust.

Challenge Events Without the Burnout - abstract artwork
guide
Finance,  Governance

How UK charities handle restricted funds under SORP: definition, common mistakes, finance system setup, designated funds, reconciliation, and audit triggers.

Email Deliverability for Charities: SPF, DKIM, DMARC - abstract artwork
marketing tip
Marketing,  Fundraising

A practical four-email sequence to wake or release dormant donors, protect sender reputation, and keep consent records clean without resorting to urgency hype.