Charity Blog

Articles and guides for charity teams

Practical reading on fundraising, CRM, governance, marketing and operations.

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Grant Writing: The Paragraph Funders Read First - abstract artwork
how to
CRM Strategy,  Data,  Operations

The Five-Minute CRM Health Check

A five-minute diagnostic for your charity's CRM. No consultants, no demos, just five honest questions that reveal where the system is quietly leaking value.

Email Deliverability for Charities: SPF, DKIM, DMARC - abstract artwork
guide
Fundraising,  Operations

Will-Writing Weeks: The UK Providers Compared

Guide for UK charities comparing will-writing campaign providers by supporter journey quality, legal compliance, cost model transparency, and operational fit.

Supporter Journeys in Your CRM: The First Three That Earn Their Keep - abstract artwork
blog
Leadership,  Fundraising,  Operations

When to Hire a Fundraiser vs. When to Hire an Agency

A practical decision framework for small charities choosing between a first or next fundraiser hire and an agency engagement - and the hybrid pattern that often

Impact Reports That Funders Actually Read - abstract artwork
marketing tip
Marketing,  Operations

WhatsApp for Supporter Care, Without the Creep

How UK charities can use WhatsApp Business for supporter care, follow-up and community building without breaching consent rules or burning out a small team.

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