Digital
Largest Contentful Paint
In digital, Largest Contentful Paint refers to an operating term used for improving search discoverability through technical hygiene and intent-led content structure.
Glossary
Charity terms in plain English
Definitions for finance, governance, fundraising, digital and operations terms, with clear practical examples for charity teams.
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Governance
Lawful basis
In governance, Lawful basis refers to an operating term used for managing personal data lawfully with clear risk controls before high-impact processing begins.
Digital
Lawful basis tagging
Lawful basis tagging is an operating term in digital focused on managing personal data lawfully with clear risk controls before high-impact processing begins.
Digital
Lead scoring model
In digital, Lead scoring model refers to a framework used for configuring marketing automation platforms, backend integration layers, and user tracking scripts to streamline engagement.
Digital
Least privilege
Least privilege is an operating term in digital focused on reducing cyber and operational risk through preventative controls and tested recovery capability.
Fundraising
Legacy giving
Legacy giving is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Governance
Legitimate interests assessment
Legitimate interests assessment is an assurance process in governance focused on managing personal data lawfully with clear risk controls before high-impact processing begins.
Fundraising
Lent campaign
In fundraising, Lent campaign refers to an operating term used for increasing supporter retention and lifetime value through better proposition and stewardship design.
Operations
Lessons learned register
Lessons learned register is a charity operations term for defining core operational models, lessons inventories, and baseline plans to direct service delivery.
Finance
Liquidity ratio
Liquidity ratio is a measurement metric in finance focused on planning and monitoring financial resilience against delivery risk and income volatility.
Operations
Lone working policy
In operations, Lone working policy refers to a policy used for ensuring employment compliance, staff wellbeing, and professional workplace standards across the charity.