Charity Marketing and Storytelling Hub: Reaching More People
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A practical marketing and storytelling hub for charities covering social media, video, press, case studies and annual reports that respect supporters and still reach more people.
Start with the best guides for this topic
This hub brings together the most useful templates, how-to guides and practical articles so you can move from learning to action quickly.
Story and content planning
5 guidesSocial, video and audio
7 guidesPress, reports and campaigns
6 guidesFrequently asked questions
What should a small charity focus on first in marketing?
Start with a clear story and one or two channels you can sustain. It is better to do a simple newsletter and one social channel well than to spread a tiny team across everything.
How do we tell supporter stories without exploiting people?
Get real consent, let people shape how they are described, and show dignity rather than pity. A respectful story is usually more powerful than a dramatic one.
Do charities still need press coverage?
Press can help reach and trust, but only when the story is genuinely newsworthy. For most small charities, owned channels and case studies do more day to day.
Sources
External references used in this article. Links open on the original publisher’s site.
- Fundraising Regulator: Code of Fundraising PracticeFundraising Regulator · Accessed 27 Jul 2026
- Charity Commission: Charities and social mediaCharity Commission · Accessed 27 Jul 2026
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