Fundraising
Major donor
In fundraising, Major donor refers to an operating term used for increasing supporter retention and lifetime value through better proposition and stewardship design.
Glossary
Charity terms in plain English
Definitions for finance, governance, fundraising, digital and operations terms, with clear practical examples for charity teams.
Showing 9 termsClear filters
Finance
Management accounts
In finance, Management accounts refers to an operating term used for structuring the general ledger, separating duties, and reporting management figures to control financial transactions.
Digital
Marketing automation workflow
In digital, Marketing automation workflow refers to an operating term used for configuring marketing automation platforms, backend integration layers, and user tracking scripts to streamline...
Fundraising
Matched giving
In fundraising, Matched giving refers to an operating term used for increasing supporter retention and lifetime value through better proposition and stewardship design.
Finance
Materiality threshold
Materiality threshold is an operating term in finance focused on structuring the general ledger, separating duties, and reporting management figures to control financial transactions.
Governance
Member resolution
In governance, Member resolution refers to an operating term used for conducting external reviews, meeting constitutional duties, and addressing internal audit recommendations to maintain governance...
Digital
MFA
MFA is a charity digital term for reducing cyber and operational risk through preventative controls and tested recovery capability.
Fundraising
Mid value donor
Mid value donor is an operating term in fundraising focused on increasing supporter retention and lifetime value through better proposition and stewardship design.
Operations
Monitoring and evaluation
Monitoring and evaluation is a charity operations term for defining and measuring the causal link between charity activities, social outputs, and long-term community benefits.