Glossary

Charity terms in plain English

Definitions for finance, governance, fundraising, digital and operations terms, with clear practical examples for charity teams.

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Digital

Tag management

Tag management is a charity digital term for measuring supporter interactions across web and marketing channels to capture accurate performance insights.

Operations

Team capacity dashboard

In operations, Team capacity dashboard refers to an operating term used for managing staff capacity, operational logs, and data security procedures to maintain delivery resilience.

Digital

Technical SEO

Technical SEO is a charity digital term for improving search discoverability through technical hygiene and intent-led content structure.

Fundraising

Telemarketing consent

In fundraising, Telemarketing consent refers to an operating term used for upholding strict fundraising standards, sponsor rules, and consent regulations to build long-term supporter trust.

Fundraising

Thank-you programme

Thank-you programme is a charity fundraising term for increasing supporter value while maintaining compliant, donor-centred fundraising practice.

Operations

Theory of change

In operations, Theory of change refers to an operating term used for defining and measuring the causal link between charity activities, social outputs, and long-term community benefits.

Operations

Timesheet governance

Timesheet governance is an operating term in operations focused on managing staff capacity, operational logs, and data security procedures to maintain delivery resilience.

Finance

Total return approach

In finance, Total return approach refers to an operating term used for planning and monitoring financial resilience against delivery risk and income volatility.

Finance

Trading subsidiary

Trading subsidiary is a charity finance term for managing charity-owned trading activities and subsidiaries to generate unrestricted funding while maintaining tax compliance.

Operations

Training matrix

Training matrix is a charity operations term for running volunteer operations with clear role boundaries, training standards, and safeguarding controls.

Finance

Treasury policy

Treasury policy is a charity finance term for tracking restricted versus unrestricted funding, allocating overhead costs, and managing non-cash asset valuations.

Operations

Triage process

Triage process is an operating term in operations focused on coordinating frontline service delivery so access criteria and handoffs stay consistent.

Fundraising

Tribute fund

Tribute fund is an operating term in fundraising focused on building localized community, corporate, or tribute-based support networks to drive sustainable donor acquisition.

Governance

Trust deed

Trust deed is a charity governance term for conducting external reviews, meeting constitutional duties, and addressing internal audit recommendations to maintain governance oversight.

Governance

Trustee board

Trustee board is a charity governance term for structuring board and committee oversight so decisions are lawful, documented, and accountable.

Finance

Trustee expenses

Trustee expenses is an operating term in finance focused on structuring board and committee oversight so decisions are lawful, documented, and accountable.

Governance

Trustee induction

Trustee induction is an operating term in governance focused on structuring board and committee oversight so decisions are lawful, documented, and accountable.

Governance

Trustee liability

Trustee liability is a charity governance term for structuring board and committee oversight so decisions are lawful, documented, and accountable.

Governance

Trustee oversight checklist

In governance, Trustee oversight checklist refers to a checklist used for structuring board and committee oversight so decisions are lawful, documented, and accountable.

Governance

Trustee oversight framework

In governance, Trustee oversight framework refers to a framework used for structuring board and committee oversight so decisions are lawful, documented, and accountable.

Governance

Trustee oversight policy

Trustee oversight policy is a charity governance term for structuring board and committee oversight so decisions are lawful, documented, and accountable.

Governance

Trustee oversight register

Trustee oversight register is a charity governance term for structuring board and committee oversight so decisions are lawful, documented, and accountable.

Governance

Trustee oversight review

In governance, Trustee oversight review refers to an assurance process used for structuring board and committee oversight so decisions are lawful, documented, and accountable.

Governance

Trustee skills audit

Trustee skills audit is an assurance process in governance focused on structuring board and committee oversight so decisions are lawful, documented, and accountable.