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Free to read · Written by practitioners

Practical guidance forpeople running charities.

Practical articles, guides and templates covering fundraising, CRM, governance, marketing and operations. Written by practitioners for the people doing the work.

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What charity teams are reading right now

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Grant Writing: The Paragraph Funders Read First - abstract artwork
how to
Data,  Operations,  CRM Strategy

A practical, repeatable process to turn scattered charity data into one decision-ready dashboard your senior team will use, without hiring a BI specialist.

Microsoft 365 for Nonprofits: A Setup Checklist That Pays Off - abstract artwork
marketing tip
Marketing,  Fundraising

How UK charities can improve transactional emails for trust and retention: receipt clarity, accessibility, supporter reassurance, and measured next-step prompts.

In-Memory Giving Without the Mawkishness - abstract artwork
how to
Fundraising,  Marketing

How UK charities can maintain summer fundraising performance with lighter cadence, focused asks, segment-led messaging, and practical team capacity planning.

The Charity AGM People Actually Attend - abstract artwork
how to
Marketing,  Fundraising

Practical UK charity guide to SMS fundraising: PECR consent rules, message structure, send cadence, and performance controls that protect donor trust.

Book a free strategy call with Pilar to improve charity marketing performance

Resource Hub

Guides, templates and research for charity teams

Practical guides and templates for the people doing the work.

TikTok for Charities: When and When Not - abstract artwork
guide
Leadership,  Operations,  Governance

A practical strategy method for small charity teams: set focus, choose trade-offs, and keep execution moving without long workshops or heavyweight frameworks.

TikTok for Charities: When and When Not - abstract artwork
guide
Fundraising,  Operations

Guide for UK charities comparing will-writing campaign providers by supporter journey quality, legal compliance, cost model transparency, and operational fit.

Data Subject Access Requests: A Survival Guide for Charities - abstract artwork
guide
Finance,  Governance

A trustee-level walkthrough of UK charity VAT: business vs non-business activity, the main reliefs, irrecoverable VAT, and when a trading subsidiary is worth it.

Charity Commission Watch

Fresh guidance, policy, and research with practical action notes

Follow newly updated Charity Commission publications translated into clear next actions for trustees and senior charity teams.

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