Digital
A/B testing
A/B testing is a charity digital term for running controlled experiments between two variants to improve a defined outcome metric.
Glossary
Charity terms in plain English
Definitions for finance, governance, fundraising, digital and operations terms, with clear practical examples for charity teams.
Showing 23 termsClear filters
Digital
Accessibility audit
In digital, Accessibility audit refers to an assurance process used for securing technical compliance, content governance, and robust data hygiene across digital applications.
Finance
Accruals accounting
Accruals accounting is a charity finance term for maintaining accurate and balanced financial records through consistent transaction tagging and account reconciliation.
Finance
Accrued income
Accrued income is a charity finance term for structuring the general ledger, separating duties, and reporting management figures to control financial transactions.
Fundraising
Acquisition cost
Acquisition cost is an operating term in fundraising focused on crafting fundraising propositions, analyzing prospect donor networks, and measuring marketing outreach metrics to optimize campaigns.
Digital
Analytics event schema
Analytics event schema is a charity digital term for measuring supporter interactions across web and marketing channels to capture accurate performance insights.
Fundraising
Annual fund
Annual fund is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Governance
Annual general meeting
In governance, Annual general meeting refers to an operating term used for structuring board and committee oversight so decisions are lawful, documented, and accountable.
Digital
API token rotation
API token rotation is an operating term in digital focused on reducing cyber and operational risk through preventative controls and tested recovery capability.
Fundraising
Appeal optimisation checklist
Appeal optimisation checklist is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Fundraising
Appeal optimisation framework
Appeal optimisation framework is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Fundraising
Appeal optimisation model
Appeal optimisation model is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Fundraising
Appeal optimisation plan
Appeal optimisation plan is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Fundraising
Appeal optimisation review
Appeal optimisation review is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Fundraising
Appeal proposition
Appeal proposition is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Governance
Articles of association
Articles of association is a charity governance term for conducting external reviews, meeting constitutional duties, and addressing internal audit recommendations to maintain governance oversight.
Fundraising
Ask suppression logic
In fundraising, Ask suppression logic refers to an operating term used for increasing supporter value while maintaining compliant, donor-centred fundraising practice.
Operations
Asset lifecycle management
In operations, Asset lifecycle management refers to an operating term used for valuing and tracking physical or digital assets over their useful life while accounting for value reduction and...
Finance
Asset register
Asset register is a register in finance focused on valuing and tracking physical or digital assets over their useful life while accounting for value reduction and ownership.
Digital
Attribution model
Attribution model is a charity digital term for measuring supporter interactions across web and marketing channels to capture accurate performance insights.
Governance
Audit and risk committee
In governance, Audit and risk committee refers to an assurance process used for structuring board and committee oversight so decisions are lawful, documented, and accountable.
Finance
Audit threshold
The audit threshold is the level of gross income or total assets above which a UK charity is legally required to have a full professional audit of its accounts.
Digital
Audit trail
Audit trail is an assurance process in digital focused on securing technical compliance, content governance, and robust data hygiene across digital applications.