The people behind the articles

Azeem Yaqoob

Director

General Charity Focus

Azeem has spent the last decade helping charities tighten their strategy, governance, and senior-team rhythms. He writes about the unglamorous decisions - funding, structure, accountability - that quietly decide whether a charity grows or stalls.

Connor James

Head of Marketing

General Charity Focus

Connor leads marketing and storytelling work for charities of every shape and size, from regional service providers to UK-wide campaigners. He writes about the craft of supporter communication - voice, story, calendar, and the everyday decisions that make a brand feel warm.

Nick Betts

Growth & Performance Manager

General Charity Focus

Nick works with charity teams on the practical end of growth: CRM, data, digital journeys, AI tooling and the measurement to know any of it is working. He believes most charities already have the data they need - they just need a smaller, sharper way to use it.