Finance
Unit cost model
Unit cost model is a framework in finance focused on tracking restricted versus unrestricted funding, allocating overhead costs, and managing non-cash asset valuations.
Glossary
Charity terms in plain English
Definitions for finance, governance, fundraising, digital and operations terms, with clear practical examples for charity teams.
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Finance
Unrestricted funds
Unrestricted funds are charity resources that trustees may spend on any activity that supports the charitys objects.
Fundraising
Upgrade campaign
In fundraising, Upgrade campaign refers to an operating term used for increasing supporter retention and lifetime value through better proposition and stewardship design.
Digital
Uptime monitoring
Uptime monitoring is a charity digital term for running reliable web operations, automated code delivery, and secure cloud datasets for digital workloads.
Fundraising
Urgency framing
Urgency framing is an operating term in fundraising focused on increasing supporter retention and lifetime value through better proposition and stewardship design.
Digital
UTM governance
UTM governance is a charity digital term for measuring supporter interactions across web and marketing channels to capture accurate performance insights.