Charity Email and Supporter Communications Hub
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A practical hub for charity email and supporter communications covering deliverability, welcome journeys, newsletters, re-engagement and messaging that keeps supporters close.
Start with the best guides for this topic
This hub brings together the most useful templates, how-to guides and practical articles so you can move from learning to action quickly.
Deliverability and setup
4 guidesJourneys and stewardship
4 guidesNewsletters, content and channels
8 guides- Running a charity newsletter people open
- Charity newsletter redesign checklist
- Email subject lines that earn opens
- Email personalisation beyond the first name
- Email frequency: the numbers most charities get wrong
- SMS fundraising: the UK rules and the results
- WhatsApp for supporter care without the creep
- Push notifications for charity apps
Frequently asked questions
How often should a charity email its supporters?
There is no single right number, but most charities under-email rather than over-email. Focus on sending useful, relevant messages and watch engagement rather than fixing a rigid frequency.
Why do our charity emails end up in spam?
Usually because of missing authentication. Setting up SPF, DKIM and DMARC correctly, and keeping your list clean, does more for delivery than any clever subject line.
What is the most valuable email a charity can send?
A genuine, timely thank you. It costs little, builds trust, and sets up every future ask far better than a hard sell to a cold supporter.
Sources
External references used in this article. Links open on the original publisher’s site.
- ICO: Guide to Data ProtectionInformation Commissioner’s Office · Accessed 27 Jul 2026
- Fundraising Regulator: Code of Fundraising PracticeFundraising Regulator · Accessed 27 Jul 2026
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