Articles and guides for charity teams

The three CRM-driven supporter journeys (welcome, first-gift, lapsed recovery) to build first that pay back the licence fee within a single quarter.

The slim charity impact report structure that funders, trustees and supporters actually read, with the outcome data that makes the next funding ask easier.

Google Ad Grants gives eligible UK charities up to $10,000 a month in free search ads. The working pattern that turns the grant into attributable visits.

How the Gift Aid Small Donations Scheme works, the 8,000 pound cap, the matching rule, eligible payment types, and the operational steps to claim it correctly.

The practical digital basics every UK charity shop should have by 2026: EPOS, gift aid capture, stock visibility, online resale and reporting that holds up.

Structure, register practice and meeting discipline that turn a charity conflicts policy into a working part of trustee decisions rather than tick-box admin.

A practical monthly CRM data quality routine for UK charities: duplicates, consents, deliverability, gift aid, reporting integrity. For a single data lead.

How UK charities can run marathons, treks and cycle rides at scale without burning out the events team. A practical playbook for sustainable challenge events.

A practical guide to planning, shooting and editing charity video with a modern phone, free editing tools and a clear story spine. No production company required.