Fundraising
Campaign attribution window
In fundraising, Campaign attribution window refers to an operating term used for increasing supporter retention and lifetime value through better proposition and stewardship design.
Glossary
Charity terms in plain English
Definitions for finance, governance, fundraising, digital and operations terms, with clear practical examples for charity teams.
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Digital
Canonical URL
In digital, Canonical URL refers to an operating term used for improving search discoverability through technical hygiene and intent-led content structure.
Operations
Capacity planning
Capacity planning is a charity operations term for managing staff capacity, operational logs, and data security procedures to maintain delivery resilience.
Fundraising
Capital appeal
Capital appeal is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Finance
Capitalisation policy
Capitalisation policy is a charity finance term for valuing and tracking physical or digital assets over their useful life while accounting for value reduction and ownership.
Fundraising
Case for support
Case for support is a charity fundraising term for crafting fundraising propositions, analyzing prospect donor networks, and measuring marketing outreach metrics to optimize campaigns.
Operations
Case management
In operations, Case management refers to an operating term used for coordinating frontline service delivery so access criteria and handoffs stay consistent.
Finance
Cash flow forecast
In finance, Cash flow forecast refers to an operating term used for planning and monitoring financial resilience against delivery risk and income volatility.
Finance
Cash reserve months
In finance, Cash reserve months refers to an operating term used for planning and monitoring financial resilience against delivery risk and income volatility.
Fundraising
Challenge event fundraising
Challenge event fundraising is a charity fundraising term for building localized community, corporate, or tribute-based support networks to drive sustainable donor acquisition.
Operations
Change control board
Change control board is a charity operations term for structuring board and committee oversight so decisions are lawful, documented, and accountable.
Digital
Channel attribution
Channel attribution is a charity digital term for measuring supporter interactions across web and marketing channels to capture accurate performance insights.
Governance
Charity Commission return
Charity Commission return is an operating term in governance focused on meeting formal reporting rules and legal duties set by state and sector regulators to protect charity status.
Finance
Chart of accounts
Chart of accounts is an operating term in finance focused on structuring the general ledger, separating duties, and reporting management figures to control financial transactions.
Digital
Chatbot fallback flow
In digital, Chatbot fallback flow refers to an operating term used for configuring marketing automation platforms, backend integration layers, and user tracking scripts to streamline engagement.
Fundraising
Christmas appeal
Christmas appeal is a charity fundraising term for increasing supporter retention and lifetime value through better proposition and stewardship design.
Governance
CIO
A CIO is a Charitable Incorporated Organisation, a legal structure that gives a charity corporate status and limited liability without separate company registration.
Operations
Clinical governance
Clinical governance is a charity operations term for managing staff capacity, operational logs, and data security procedures to maintain delivery resilience.
Governance
Code of conduct
In governance, Code of conduct refers to an operating term used for ensuring employment compliance, staff wellbeing, and professional workplace standards across the charity.
Finance
Commissioned services income
In finance, Commissioned services income refers to an operating term used for managing outbound spend and inbound service contracts through formal sourcing, selection, and performance monitoring.
Governance
Committee terms of reference
Committee terms of reference is a charity governance term for structuring board and committee oversight so decisions are lawful, documented, and accountable.
Fundraising
Community fundraising
In fundraising, Community fundraising refers to an operating term used for building localized community, corporate, or tribute-based support networks to drive sustainable donor acquisition.
Operations
Competency framework
In operations, Competency framework refers to a framework used for running volunteer operations with clear role boundaries, training standards, and safeguarding controls.
Operations
Complaints handling process
Complaints handling process is a charity operations term for protecting people from harm and ensuring incidents are escalated and governed correctly.