Charity Blog

Articles and guides for charity teams

Practical reading on fundraising, CRM, governance, marketing and operations.

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Email Deliverability for Charities: SPF, DKIM, DMARC - abstract artwork
guide
Fundraising,  Operations

Will-Writing Weeks: The UK Providers Compared

Guide for UK charities comparing will-writing campaign providers by supporter journey quality, legal compliance, cost model transparency, and operational fit.

Supporter Journeys in Your CRM: The First Three That Earn Their Keep - abstract artwork
blog
Leadership,  Fundraising,  Operations

When to Hire a Fundraiser vs. When to Hire an Agency

A practical decision framework for small charities choosing between a first or next fundraiser hire and an agency engagement - and the hybrid pattern that often

Mental Health and Wellbeing for Charity Teams - abstract artwork
marketing tip
Marketing,  Fundraising

Transactional Emails As Quiet Supporter Touchpoints

How UK charities can improve transactional emails for trust and retention: receipt clarity, accessibility, supporter reassurance, and measured next-step prompts.

Charity Shop Digital Basics for 2026 - abstract artwork
marketing tip
Marketing,  Fundraising,  Storytelling

The Christmas Appeal That Respects Donor Fatigue

The structural choices that let a UK charity Christmas appeal earn well in December without abusing the most engaged supporters who already gave that year.

Environmental Sustainability for Small Charities - abstract artwork
marketing tip
Marketing,  Storytelling,  Fundraising

Thank-You Emails That Actually Feel Thankful

Most charity thank-you emails read like receipts. Here is the short, human checklist Connor uses to make them feel like a hug instead. Practical guidance with

Salary Benchmarking for Charity Teams in 2026 - abstract artwork
how to
Fundraising,  Marketing

Summer Fundraising When Everyone Is On Holiday

How UK charities can maintain summer fundraising performance with lighter cadence, focused asks, segment-led messaging, and practical team capacity planning.

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