Connor James

You have 160 characters to explain who you are, who you help, and why a stranger should care. Here is a five-minute exercise to fix yours. for UK charities.

What a trustees annual report must include, how to meet the requirements, and how to write one that supporters and funders actually read rather than file away.

How UK charities can use WhatsApp Business for supporter care, follow-up and community building without breaching consent rules or burning out a small team.

Small, specific, frequent gestures beat annual ceremonies. A practical guide to charity volunteer recognition that genuinely makes people feel seen and valued.

A practical guide to planning, shooting and editing charity video with a modern phone, free editing tools and a clear story spine. No production company required.

How UK charities can improve transactional emails for trust and retention: receipt clarity, accessibility, supporter reassurance, and measured next-step prompts.

TikTok works for some UK charities and quietly damages others. The honest test of whether your charity should invest, and the boundaries to set before you do.

The structural choices that let a UK charity Christmas appeal earn well in December without abusing the most engaged supporters who already gave that year.

A repeatable structure for writing case studies that read like real people, not press releases - and a checklist of the consent, voice and editorial choices to

Most charity thank-you emails read like receipts. Here is the short, human checklist Connor uses to make them feel like a hug instead. Practical guidance with

How UK charities can maintain summer fundraising performance with lighter cadence, focused asks, segment-led messaging, and practical team capacity planning.

90-day plan for founding a charity: structure choice, governing document, trustee recruitment, and Charity Commission registration. Weekly milestones.

Practical UK charity guide to SMS fundraising: PECR consent rules, message structure, send cadence, and performance controls that protect donor trust.

How online fundraising platforms compare on fees, how to set up your charity and supporter pages, and the choices that decide how much money reaches you.

How to plan charity newsletter content people want, write subject lines that earn opens, and send with a rhythm that keeps supporters engaged rather than annoyed.

Strategy deep-dive for UK charities on balancing regular donor recruitment and retention using LTV, payback, churn analysis, and practical operational changes.

A practical four-email sequence to wake or release dormant donors, protect sender reputation, and keep consent records clean without resorting to urgency hype.

How UK charities can run Ramadan appeals with cultural respect: audience segmentation, authentic language, timing strategy, and clear impact-led storytelling.

How UK charities can structure, angle and target press releases that land coverage in regional, trade and special-interest media without a PR agency.

A practical ethical framework for charity photography: consent, dignity, context, and the small craft choices that separate respectful from extractive imagery.

The pre-event, mid-event and post-event sequence that turns peer-to-peer sign-ups into completed activities and completed activities into repeat fundraisers.

How UK charities can run monthly donor upgrade journeys with better timing, segmentation, and impact framing to increase value while protecting retention.

Mobile-first email standard for UK charities: single-column templates, readable type, tap-target sizing, dark-mode checks, donation blocks, and pre-send QA.

The narrow, sensible use of LinkedIn that builds charity reputation, opens funding doors and recruits trustees, without the daily performance most posts demand.