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Author Profile

Azeem Yaqoob

Director

Azeem has spent the last decade helping charities tighten their strategy, governance, and senior-team rhythms. He writes about the unglamorous decisions - funding, structure, accountability - that quietly decide whether a charity grows or stalls.

Latest articles

Email Deliverability for Charities: SPF, DKIM, DMARC - abstract artwork
guide
Fundraising,  Operations

Guide for UK charities comparing will-writing campaign providers by supporter journey quality, legal compliance, cost model transparency, and operational fit.

Supporter Journeys in Your CRM: The First Three That Earn Their Keep - abstract artwork
blog
Leadership,  Fundraising,  Operations

A practical decision framework for small charities choosing between a first or next fundraiser hire and an agency engagement - and the hybrid pattern that often

Charity Newsletter Redesign Checklist - abstract artwork
crm strategy
Governance,  Operations,  Growth

Governance scaling guide for medium charities growing from startup to multi-team operations: trustee expansion, committees, and delegated authority.

Challenge Events Without the Burnout - abstract artwork
guide
Safeguarding,  Governance,  Leadership,  Operations

Small charities can run a serious safeguarding programme without hiring a specialist or buying a 200-page binder. The minimum credible setup, written for

Case for Support: The Template That Actually Converts - abstract artwork
how to
Fundraising,  Events,  Compliance

How to run a charity auction or raffle at an event legally and profitably: the rules, the tax questions, and the practical steps that raise more on the night.

GASDS: The Gift Aid Top-Up Most Charities Underclaim - abstract artwork
blog
Fundraising,  Supporter Care

How UK charities can steward legacy pledgers with warmth and dignity through values-led communication, optional disclosure, and thoughtful relationship design.

Charity Mergers: When They Make Sense and When They Do Not - abstract artwork
how to
Fundraising,  Operations,  Leadership

Most grant applications get a 90-second skim. The structure, evidence and tone that consistently survive that opening and progress to detailed review.

A Year of Content on One Page  -  abstract artwork
how to
Fundraising,  Operations,  Governance

UK charities leave around £560m of Gift Aid unclaimed every year. The audit and process changes that recover most of the leak inside a single quarter.

GASDS: The Gift Aid Top-Up Most Charities Underclaim - abstract artwork
guide
Compliance,  Fundraising

When a charity raffle needs a licence or registration: incidental lotteries, small society lotteries, larger lotteries and free prize draws explained simply.