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Author Profile

Nick Betts

Growth & Performance Manager

Nick works with charity teams on the practical end of growth: CRM, data, digital journeys, AI tooling and the measurement to know any of it is working. He believes most charities already have the data they need - they just need a smaller, sharper way to use it.

Latest articles

Grant Writing: The Paragraph Funders Read First - abstract artwork
how to
Data,  Operations,  CRM Strategy

A practical, repeatable process to turn scattered charity data into one decision-ready dashboard your senior team will use, without hiring a BI specialist.

WhatsApp for Supporter Care, Without the Creep - abstract artwork
research
Digital,  Research,  Strategy

Where charity digital skills stand in 2026, which gaps hurt small organisations most, and how to close them without a big budget or dedicated digital staff.

Google Ad Grants for UK Charities: What's Worth Your Time - abstract artwork
crm strategy
CRM,  Technology

Practical comparison for UK charities choosing Power BI or Looker Studio: cost, governance, modelling depth, sharing controls, and team capability fit.

Charity Website Redesign Without Regret - abstract artwork
guide
Technology,  Operations

UK charity guide to choosing Google Workspace or Microsoft 365: governance, collaboration, security controls, admin overhead, and migration trade-offs.

GASDS: The Gift Aid Top-Up Most Charities Underclaim - abstract artwork
crm strategy
CRM,  Fundraising

Why a 1 percent drop in donor attrition beats a 5 percent acquisition lift for most UK charities, the CRM diagnostic, and a 90-day retention plan that delivers.