Articles and guides for charity teams

A plain-English working guide to the eight Code of Fundraising Practice provisions that cause the most UK charity breaches and complaints, with practical fixes.

A practical, repeatable process to turn scattered charity data into one decision-ready dashboard your senior team will use, without hiring a BI specialist.

Subject lines are the only marketing your inbox-fatigued supporter is guaranteed to see. Here is how to make yours work harder without sounding like a spam filter

Personalisation moves that shift UK charity email performance: last-action references, programme interest, and gift-size bands, with fields and template patterns.

Practical UK charity guide to email frequency: segment cadence, fatigue signals, frequency caps, and testing model to protect retention and fundraising income.

How to set up SPF, DKIM and DMARC for a charity domain, why deliverability is now a sender-side responsibility, and the monitoring rhythm that keeps inboxes open.

Stewardship in the first 90 days decides first-year retention. A five-message welcome series UK charities can ship in two weeks, without fatiguing donors.

How UK charities can run donor thank-you calls that improve retention through natural conversation frameworks, timing discipline, and supporter-led tone.

How UK charities can design donor surveys that improve retention by linking questions to segmentation, follow-up actions, and measurable donor outcomes.