Articles and guides for charity teams

Why donors stop giving, how to measure your donor retention rate, and the practical changes that keep supporters giving to your charity for much longer.

Why a 1 percent drop in donor attrition beats a 5 percent acquisition lift for most UK charities, the CRM diagnostic, and a 90-day retention plan that delivers.

Do charities pay business rates? A plain guide to mandatory 80 percent relief, discretionary relief, who qualifies, and how to avoid overpaying on premises.

Practical UK charity guide to DNSSEC and domain hardening: registrar controls, DNS integrity checks, and layered protections to reduce phishing and outage risk.

Guide for UK charities to embed digital accessibility governance in content workflows with ownership, checks, remediation tracking, and leadership reporting.

When a UK charity needs a data warehouse and when it does not. Outgrowth signals, a cheap viable stack, the costs, and the enterprise-tooling trap to avoid.

How UK charities can create cross-team campaign briefs that reduce late rewrites through clearer objectives, ownership, and pre-production alignment checks.

Practical charity guide to CRM migration: preserve supporter history, consent provenance, and reporting continuity with disciplined mapping and reconciliations.

How UK charities can prospect corporate partners with targeted, relationship-led outreach instead of mass cold email messages and low-response campaigns.