Charity Blog

Articles and guides for charity teams

Practical reading on fundraising, CRM, governance, marketing and operations.

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A Data Breach Response Checklist for Charities - abstract artwork
crm strategy
CRM Strategy,  Fundraising,  Data

Donor Segmentation That Actually Moves Money

Most charity segmentations have too many segments and not enough decisions. Here is a leaner, behaviour-led model that holds up under campaign pressure.

In-Memory Giving Without the Mawkishness - abstract artwork
blog
Fundraising,  Marketing,  Leadership

Corporate Partnerships Without Overpromising

The honest pitch, realistic deliverables and stewardship habits that keep charity corporate partnerships renewing rather than quietly evaporating each year.

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