Articles and guides for charity teams

What UK GDPR requires of charities: lawful bases, when you can contact supporters without consent, and how to handle donor and beneficiary data responsibly.

How UK charities can manage funeral collections and tribute funds with dignity: supporter care workflows, acknowledgements, Gift Aid handling, and stewardship.

What the Fundraising Regulator does, how registration and the Fundraising Badge work, and where charities most often fall short on the fundraising code.

A practical map of charity fundraising compliance: the Code of Fundraising Practice, data protection law, and the rules for events, lotteries and collections.

Personalisation moves that shift UK charity email performance: last-action references, programme interest, and gift-size bands, with fields and template patterns.

Practical UK charity guide to email frequency: segment cadence, fatigue signals, frequency caps, and testing model to protect retention and fundraising income.

Stewardship in the first 90 days decides first-year retention. A five-message welcome series UK charities can ship in two weeks, without fatiguing donors.

How UK charities can run donor thank-you calls that improve retention through natural conversation frameworks, timing discipline, and supporter-led tone.

How UK charities can design donor surveys that improve retention by linking questions to segmentation, follow-up actions, and measurable donor outcomes.