Articles and guides for charity teams

The three CRM-driven supporter journeys (welcome, first-gift, lapsed recovery) to build first that pay back the licence fee within a single quarter.

The slim charity impact report structure that funders, trustees and supporters actually read, with the outcome data that makes the next funding ask easier.

How a small UK charity can launch a credible legacy giving programme this quarter without a fundraiser, a glossy brochure, or a long delay before action.

The slim trustee onboarding pack and the structured first 90 days that get new charity trustees contributing from their very first board meeting onwards.

Google Ad Grants gives eligible UK charities up to $10,000 a month in free search ads. The working pattern that turns the grant into attributable visits.

Where UK charity technology stands in 2026 - what is finally working, what is still over-promised, and the decisions trustees should act on now. Vendor-neutral.

Resilient under-£1m charities run on discipline, not scale - the specific reports, ratios, and monthly rhythms that separate them from fragile ones.

A two-page charity risk register that actually changes decisions - the key fields, maintenance rhythm, and traps that turn most registers into shelf-ware.

Small charities under £500k can run a serious safeguarding programme without hiring a specialist. The minimum credible setup and review cycle to have in place.