Articles and guides for charity teams

The structural choices that let a UK charity Christmas appeal earn well in December without abusing the most engaged supporters who already gave that year.

A repeatable structure for writing case studies that read like real people, not press releases - and a checklist of the consent, voice and editorial choices to

Most charity thank-you emails read like receipts. Here is the short, human checklist Connor uses to make them feel like a hug instead. Practical guidance with

CRM strategy guide for UK charities to manage supporters who both donate and volunteer through joined-up data, communication rules, and dual-journey design.

How UK charities can maintain summer fundraising performance with lighter cadence, focused asks, segment-led messaging, and practical team capacity planning.

Where charity digital skills stand in 2026, which gaps hurt small organisations most, and how to close them without a big budget or dedicated digital staff.

90-day plan for founding a charity: structure choice, governing document, trustee recruitment, and Charity Commission registration. Weekly milestones.

A clear guide to UK charity raffle and lottery rules in 2026: thresholds, licences, trustee duties and the habits that keep your fundraising compliant.

Practical UK charity guide to SMS fundraising: PECR consent rules, message structure, send cadence, and performance controls that protect donor trust.