Articles and guides for charity teams

How to write a UK charity EDI policy that staff and trustees actually use: structure, length, operational hooks, and the governance that keeps it alive.

Why donors stop giving, how to measure your donor retention rate, and the practical changes that keep supporters giving to your charity for much longer.

Why a 1 percent drop in donor attrition beats a 5 percent acquisition lift for most UK charities, the CRM diagnostic, and a 90-day retention plan that delivers.

Do charities pay business rates? A plain guide to mandatory 80 percent relief, discretionary relief, who qualifies, and how to avoid overpaying on premises.

Build a digital strategy for nonprofits: email marketing, CRM selection, analytics, SEO, paid digital ads, and data management scaled by charity size.

Monthly and quarterly outcomes reviews, data-driven program improvement decisions, and rapid iteration cycles for nonprofits and charities of all sizes.

The seven cyber security basics every UK charity should put in place this month to block the attacks that actually happen across the sector each year.

A practical monthly CRM data quality routine for UK charities: duplicates, consents, deliverability, gift aid, reporting integrity. For a single data lead.

How UK charities can prospect corporate partners with targeted, relationship-led outreach instead of mass cold email messages and low-response campaigns.