Charity Blog

Articles and guides for charity teams

Practical reading on fundraising, CRM, governance, marketing and operations.

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Case for Support: The Template That Actually Converts - abstract artwork
how to
Fundraising,  Events,  Compliance

How to Run a Charity Auction or Raffle at an Event

How to run a charity auction or raffle at an event legally and profitably: the rules, the tax questions, and the practical steps that raise more on the night.

Charity Insurance Explained: What You Need and What You Do Not - abstract artwork
how to
Fundraising,  Marketing,  Storytelling

Peer-to-Peer Fundraising That Actually Converts

The pre-event, mid-event and post-event sequence that turns peer-to-peer sign-ups into completed activities and completed activities into repeat fundraisers.

Sales, leases, transfers or mortgages: what trustees need to know about disposing of charity land (CC28): what charities should do next - abstract artwork
how to
Marketing,  Digital,  Storytelling

Landing Page Conversion for Charity Appeals

Structural choices, copy patterns and form decisions that lift conversion on charity appeal landing pages without losing the voice supporters came for.

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