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How to Run a Charity Auction or Raffle at an Event

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5 min readPublished 01/07/2026Updated 01/07/2026

Auctions and raffles can lift the income from a single event dramatically, but they come with rules that catch charities out. This is how to run both legally and profitably on the night.

A well run auction or raffle can transform the income from a fundraising event, turning a pleasant evening into a genuinely significant fundraiser. But both come with rules and tax questions that catch charities out, and the mistakes tend to surface at the worst possible moment: after the event, when you are working out what you actually raised and whether you did it all correctly. This guide covers how to run auctions and raffles at events both legally and profitably, so the night delivers and nothing comes back to bite you.

Auctions and raffles sit in completely different legal categories, and treating them as the same thing is where trouble starts.

  • An auction is a sale to the highest bidder. It is not gambling and needs no lottery licence, but honesty, tax and Gift Aid rules apply.
  • A raffle is legally a lottery, because people pay for a chance to win a prize allocated by luck, so lottery rules apply.

The good news for events is that a raffle run and drawn at the event on the same day is usually an incidental lottery, which needs no registration or licence provided it meets the conditions. Knowing which category you are in tells you immediately what permissions, if any, you need.

Running the raffle: keep it incidental

To stay within the incidental lottery rules that let you run a raffle licence-free, keep to the model these rules assume.

  1. Sell tickets at the event and draw the raffle at the same event on the same day.
  2. Keep any deduction for costs and prizes within the limits the rules set.
  3. Do not roll the raffle over or run it across multiple days, which would push it into small society lottery territory.
  4. Be clear on the tickets and in your announcements about what the proceeds support.

If you want to sell tickets in advance, over a period leading up to the event, you step outside the incidental category and must register a small society lottery with your local authority. That is not hard, but it must be done before you sell a single advance ticket.

A raffle drawn on the night is usually licence-free. Sell tickets in advance over days, and you have quietly created a lottery that needs registering.

Running the auction: honesty and tax

Auctions are legally simpler, but the tax treatment is where charities trip. There is no lottery licence to worry about, but there are three areas to get right.

  • Honesty: describe lots accurately and be clear about what supporters are buying and how the money helps, as the Code requires.
  • VAT: the sale of auction lots can have VAT implications depending on your position and the items, so understand where you stand.
  • Gift Aid: it generally does not apply to what someone pays for a lot, because they receive goods in return, though specific HMRC rules cover certain situations.

Donated lots add another wrinkle. When a business or individual donates an item for auction, the tax treatment of that donation, and of the sale, depends on the arrangement. If donated lots are a big part of your event, it is worth checking the current HMRC guidance so you handle both the gift and the sale correctly.

Make it raise more on the night

Compliance keeps you safe; good practice makes you money. Once the legal side is handled, a few things reliably lift what an auction or raffle brings in.

  1. Choose lots and prizes that suit your audience: experiences and unique items often outperform generic goods.
  2. Set the scene: a confident auctioneer or host, a clear running order, and a bit of theatre lift bids and ticket sales.
  3. Make paying easy: have a quick, reliable way to take payment so momentum is not lost after a winning bid.
  4. Tell the story: remind people what their money achieves right before you ask them to bid or buy, so generosity has a reason.

The emotional high point of a fundraising event is often the auction or raffle. Use it. A short, sincere reminder of the difference the money makes, delivered just before the bidding, consistently raises more than the same auction run mechanically.

Handle the aftermath properly

The job is not done when the last lot is sold. A few tasks afterwards keep you compliant and set up the next event.

  • Record what you raised clearly, separating auction, raffle and other income for your accounts.
  • If you registered a small society lottery, submit the required return to the local authority.
  • Deal with any Gift Aid and VAT correctly rather than assuming, and take advice where it is unclear.
  • Thank donors of lots and prizes, and the guests, because tonight generosity is next year starting point.

Get both right and the night pays off

Auctions and raffles are among the most effective ways to turn a single event into a serious fundraiser, and neither is difficult to run well. The key is to know which set of rules applies to each, keep raffles incidental unless you deliberately register them, handle the auction tax questions honestly, and then focus your energy on the theatre and storytelling that actually raise the money. Do that, and your event will deliver on the night, with no unpleasant surprises waiting for you in the weeks that follow.

Related reading: Challenge Events Without the Burnout, How to Run a Charity Email Newsletter People Actually Open and Summer Fundraising When Everyone Is On Holiday.

Get practical digital growth support tailored for charities from Pilar and team.

Frequently asked questions

Are there rules for charity auctions?

Auctions themselves are not gambling and do not need a lottery licence, but other rules still apply. You must be honest about the lots and what proceeds support, handle any VAT and Gift Aid correctly, and follow the Code of Fundraising Practice. Silent auctions and live auctions are both generally fine to run, but the detail around tax and donated lots is where charities most often slip up.

Do you need a licence for a raffle at an event?

Usually not, if it is an incidental lottery. A raffle where tickets are sold and drawn at the same event on the same day counts as an incidental lottery and needs no registration or licence, provided it meets the conditions on costs and prizes. If you sell tickets in advance over a period, or draw the raffle later, it becomes a small society lottery that must be registered with the local authority.

Can you claim Gift Aid on charity auction items?

It is complicated and depends on the circumstances. Gift Aid does not usually apply to the price paid for an auction lot because the bidder receives goods in return, but there are specific situations and HMRC rules under which part of a payment can qualify. Because the treatment varies, it is worth checking the current HMRC guidance or taking advice before assuming you can or cannot claim.

Sources

External references used in this article. Links open on the original publisher’s site.

  1. Gambling Commission: Incidental lotteries
    Gambling Commission · Accessed 30 Jun 2026
  2. GOV.UK: Gift Aid and charity auctions
    HM Revenue & Customs · Accessed 30 Jun 2026
  3. Fundraising Regulator: Code of Fundraising Practice
    Fundraising Regulator · Accessed 30 Jun 2026

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