Articles and guides for charity teams

Practical UK charity guide to SMS fundraising: PECR consent rules, message structure, send cadence, and performance controls that protect donor trust.

How UK charities can accept shares, land, art and other non-cash gifts safely and tax-efficiently, with a board-ready acceptance policy and donor process.

How online fundraising platforms compare on fees, how to set up your charity and supporter pages, and the choices that decide how much money reaches you.

How to plan charity newsletter content people want, write subject lines that earn opens, and send with a rhythm that keeps supporters engaged rather than annoyed.

How to run a charity auction or raffle at an event legally and profitably: the rules, the tax questions, and the practical steps that raise more on the night.

A practical guide for UK charities to apply recency, frequency and monetary segmentation without 5x5x5 grids: scoring, cell actions, refresh, and testing.

Strategy deep-dive for UK charities on balancing regular donor recruitment and retention using LTV, payback, churn analysis, and practical operational changes.

A practical four-email sequence to wake or release dormant donors, protect sender reputation, and keep consent records clean without resorting to urgency hype.

How UK charities can run Ramadan appeals with cultural respect: audience segmentation, authentic language, timing strategy, and clear impact-led storytelling.