Fundraising
Regular giving
Formal definition
Regular giving is a recurring donation arrangement where a supporter authorises ongoing payments, usually monthly, to a charity.
What this actually means for you
Retention, failed-payment recovery, and stewardship usually matter more than one-off acquisition spikes. In practice, this is how regular giving should be applied in your charity.
Example: Automated dunning and a 90-day welcome journey improve second-month retention and annual supporter value. This example shows regular giving in day-to-day use.
Related guides and whitepapers
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