Digital
Identity resolution
Formal definition
Identity resolution is an operating term in digital focused on organising supporter and service-user data so teams can trust records and act consistently.
What this actually means for you
Digital and data leads should treat Identity resolution as an operating standard: define data standards, ownership, and cleanup rules before new automations are launched, then review it before launches, integrations, and platform changes.
Example: In a live quarterly cycle, Identity resolution is applied like this: the CRM owner merges duplicate records weekly and enforces required fields on key supporter workflows. The team then records the decision trail in team templates, reporting packs, and operating checklists.
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