Fundraising
Fundraising preference centre
Formal definition
Fundraising preference centre is a charity fundraising term for ensuring supporters who have requested not to be contacted are excluded from communications to maintain trust and legal compliance.
What this actually means for you
Use Fundraising preference centre to guide live decisions: sync opt-out records across all platforms and verify suppression rules before every outbound campaign, with ownership and reporting agreed before campaign launches and supporter comms updates.
Example: At the next review checkpoint, Fundraising preference centre is used in practice like this: the email lead runs the final segment through the global suppression list to remove donors who unsubscribed last week. Accountabilities are captured in team templates, reporting packs, and operating checklists.
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