Fundraising
Donor retention framework
Formal definition
In fundraising, Donor retention framework refers to a framework used for managing personal data lawfully with clear risk controls before high-impact processing begins.
What this actually means for you
Use Donor retention framework to guide live decisions: document lawful basis, retention, and safeguards before changing forms, profiling, or integrations, with ownership and reporting agreed before campaign launches and supporter comms updates.
Example: In a live quarterly cycle, Donor retention framework is applied like this: before enabling a new scoring model, the team completes a DPIA and logs mitigation actions with owners. The team then records the decision trail in planning templates, dashboards, and review criteria.
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