Articles and guides for charity teams

The pre-event, mid-event and post-event sequence that turns peer-to-peer sign-ups into completed activities and completed activities into repeat fundraisers.

The plain one-page theory of change that charity staff and trustees actually use throughout the year to make decisions about programmes, funding and risk.

The high-impact accessibility fixes UK charities can apply to an existing website without a rebuild, plus the habits that prevent future regression.

UK charities leave around £560m of Gift Aid unclaimed every year. The audit and process changes that recover most of the leak inside a single quarter.

A two-page charity risk register that actually changes decisions - the key fields, maintenance rhythm, and traps that turn most registers into shelf-ware.

A preference centre is one of the cheapest retention tools a charity has - if supporters actually use it. The design and copy choices that make the difference.

Most charity board packs are too long, too late and too kind. A tighter six-section template that earns trustees' attention and makes board meetings shorter.

A repeatable charity case study structure that reads like real people, not press releases - with a consent, voice and editorial checklist to get right first.

A short, honest diagnostic for your charity's CRM - five questions that reveal where the system is quietly leaking value. No consultants or demos required.