Articles and guides for charity teams

How to set up SPF, DKIM and DMARC for a charity domain, why deliverability is now a sender-side responsibility, and the monitoring rhythm that keeps inboxes open.

The three CRM-driven supporter journeys (welcome, first-gift, lapsed recovery) to build first that pay back the licence fee within a single quarter.

The slim charity impact report structure that funders, trustees and supporters actually read, with the outcome data that makes the next funding ask easier.

How a small UK charity can launch a credible legacy giving programme this quarter without a fundraiser, a glossy brochure, or a long delay before action.

The slim trustee onboarding pack and the structured first 90 days that get new charity trustees contributing from their very first board meeting onwards.

Google Ad Grants gives eligible UK charities up to $10,000 a month in free search ads. The working pattern that turns the grant into attributable visits.

How the Gift Aid Small Donations Scheme works, the 8,000 pound cap, the matching rule, eligible payment types, and the operational steps to claim it correctly.

A practical succession planning guide for UK charity chief executives, chairs, trustees and specialists. Proportionate, written down, refreshed annually.

Reflection on what genuinely supports the mental health of UK charity teams: structural workload, line-management practice, EAP basics, and what to retire.