Charity Blog

Articles and guides for charity teams

Practical reading on fundraising, CRM, governance, marketing and operations.

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Charity SEO: The Pages That Actually Rank - abstract artwork
how to
Digital,  Marketing,  Operations

Charity SEO: The Pages That Actually Rank

Most charity SEO advice is generic. The five page types that do almost all the organic work for a UK charity website, and how to prioritise them for results.

Theory of Change Without the Jargon - abstract artwork
how to
Governance,  Leadership,  Operations

Theory of Change Without the Jargon

The plain one-page theory of change that charity staff and trustees actually use throughout the year to make decisions about programmes, funding and risk.

Charity Website Accessibility Without a Rebuild - abstract artwork
how to
Digital,  Operations,  Marketing

Charity Website Accessibility Without a Rebuild

The high-impact accessibility fixes UK charities can apply to an existing website without a rebuild, plus the habits that prevent future regression.

Gift Aid: The Money You Are Leaving on the Table - abstract artwork
how to
Fundraising,  Operations,  Governance

Gift Aid: The Money You Are Leaving on the Table

UK charities leave around £560m of Gift Aid unclaimed every year. The audit and process changes that recover most of the leak inside a single quarter.

The State of Charity Tech, 2026  -  abstract artwork
whitepaper
Digital,  Data,  CRM Strategy,  Operations,  Governance

The State of Charity Tech, 2026

Where UK charity technology stands in 2026 - what is finally working, what is still over-promised, and the decisions trustees should act on now. Vendor-neutral.

Charity Finance Under £1m Turnover  -  abstract artwork
whitepaper
Operations,  Governance,  Leadership

Charity Finance Under £1m Turnover

Resilient under-£1m charities run on discipline, not scale - the specific reports, ratios, and monthly rhythms that separate them from fragile ones.

A Risk Register for the Modern Charity  -  abstract artwork
how to
Governance,  Leadership,  Operations

A Risk Register for the Modern Charity

A two-page charity risk register that actually changes decisions - the key fields, maintenance rhythm, and traps that turn most registers into shelf-ware.

Safeguarding for Small Charities, Without the Binder  -  abstract artwork
guide
Safeguarding,  Governance,  Leadership,  Operations

Safeguarding for Small Charities, Without the Binder

Small charities under £500k can run a serious safeguarding programme without hiring a specialist. The minimum credible setup and review cycle to have in place.

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