Articles and guides for charity teams

Setup email authentication records (SPF, DKIM, DMARC) to stop charity emails landing in spam. 30-minute DNS fix, typically a 30-50% open rate increase.

Why donors stop giving, how to measure your donor retention rate, and the practical changes that keep supporters giving to your charity for much longer.

Why a 1 percent drop in donor attrition beats a 5 percent acquisition lift for most UK charities, the CRM diagnostic, and a 90-day retention plan that delivers.

How UK charities can prospect corporate partners with targeted, relationship-led outreach instead of mass cold email messages and low-response campaigns.

Community fundraising rises or falls on how organisers are supported. The playbook for reliable income and supporters who come back to fundraise again next year.

Practical charity fundraising guidance on welcome journeys, donor stewardship and how to turn first gifts into lasting engagement with supporters over time.

Most cases for support read like a charity brochure with prices added. The structure, voice and evidence that move donors and trusts from interest to a gift.

Identify major donor prospects, build long-term relationships, create a structured 12-month cultivation roadmap, and close your first significant major gifts.

How to build a charity fundraising strategy from scratch: choosing the right income streams, setting realistic targets, and matching the plan to your capacity.