Charity Blog

Articles and guides for charity teams

Practical reading on fundraising, CRM, governance, marketing and operations.

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In-Memory Giving Without the Mawkishness - abstract artwork
guide
Fundraising,  Storytelling

In-Memory Giving Without the Mawkishness

How to build a UK charity in-memory programme that respects bereaved families, works well with funeral directors and turns kindness into sustainable income.

The Christmas Appeal That Respects Donor Fatigue - abstract artwork
marketing tip
Marketing,  Fundraising,  Storytelling

The Christmas Appeal That Respects Donor Fatigue

The structural choices that let a UK charity Christmas appeal earn well in December without abusing the most engaged supporters who already gave that year.

Charity Shop Digital Basics for 2026 - abstract artwork
how to
Digital,  Operations,  Fundraising

Charity Shop Digital Basics for 2026

The practical digital basics every UK charity shop should have by 2026: EPOS, gift aid capture, stock visibility, online resale and reporting that holds up.

Grant Writing: The Paragraph Funders Read First - abstract artwork
how to
Fundraising,  Operations,  Leadership

Grant Writing: The Paragraph Funders Read First

Most grant applications get a 90-second skim. The structure, evidence and tone that consistently survive that opening and progress to detailed review.

Peer-to-Peer Fundraising That Actually Converts - abstract artwork
how to
Fundraising,  Marketing,  Storytelling

Peer-to-Peer Fundraising That Actually Converts

The pre-event, mid-event and post-event sequence that turns peer-to-peer sign-ups into completed activities and completed activities into repeat fundraisers.

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