Articles and guides for charity teams

When a charity raffle needs a licence or registration: incidental lotteries, small society lotteries, larger lotteries and free prize draws explained simply.

How UK charities can run major donor research on limited budgets using public data, fit-capacity scoring, ethical handling, and relationship-first qualification.

Google Grants and organic search often run separately. How to structure keywords, landing pages and measurement so paid and organic reinforce each other.

How to build a charity fundraising strategy from scratch: choosing the right income streams, setting realistic targets, and matching the plan to your capacity.

Strategic guide for UK charities balancing annual fund and restricted appeals using cashflow resilience, donor behaviour, and programme funding risk.

Where small UK charities are actually getting reach, leads and gifts in 2026 - and where the channel investment is quietly underperforming expectations.

How UK charities can run marathons, treks and cycle rides at scale without burning out the events team. A practical playbook for sustainable challenge events.

Most cases for support read like a charity brochure with prices added. The structure, voice and evidence that move donors and trusts from interest to a gift.

A plain-English working guide to the eight Code of Fundraising Practice provisions that cause the most UK charity breaches and complaints, with practical fixes.