Articles and guides for charity teams

How UK charities can run donor thank-you calls that improve retention through natural conversation frameworks, timing discipline, and supporter-led tone.

How UK charities can design donor surveys that improve retention by linking questions to segmentation, follow-up actions, and measurable donor outcomes.

Most charity segmentations have too many segments and not enough decisions. Here is a leaner, behaviour-led model that holds up under campaign pressure.

The honest pitch, realistic deliverables and stewardship habits that keep charity corporate partnerships renewing rather than quietly evaporating each year.

A practical UK fundraising guide to capturing employer matched giving, with the ask script, CRM flag, supporter one-pager, and a four-week pilot plan.

How UK charities can build community fundraising toolkits volunteers actually use through concise content, practical checklists, and low-friction support.

The practical digital basics every UK charity shop should have by 2026: EPOS, gift aid capture, stock visibility, online resale and reporting that holds up.

When a charity raffle needs a licence or registration: incidental lotteries, small society lotteries, larger lotteries and free prize draws explained simply.

How UK charities can run major donor research on limited budgets using public data, fit-capacity scoring, ethical handling, and relationship-first qualification.