Articles and guides for charity teams

How to find corporate sponsors, work out what your charity can offer a business, price the partnership, and build sponsorships that companies renew.

Most grant applications get a 90-second skim. The structure, evidence and tone that consistently survive that opening and progress to detailed review.

UK charities leave around £560m of Gift Aid unclaimed every year. The audit and process changes that recover most of the leak inside a single quarter.

How UK charities can manage funeral collections and tribute funds with dignity: supporter care workflows, acknowledgements, Gift Aid handling, and stewardship.

What the Fundraising Regulator does, how registration and the Fundraising Badge work, and where charities most often fall short on the fundraising code.

A plain-English working guide to the eight Code of Fundraising Practice provisions that cause the most UK charity breaches and complaints, with practical fixes.

Personalisation moves that shift UK charity email performance: last-action references, programme interest, and gift-size bands, with fields and template patterns.

Practical UK charity guide to email frequency: segment cadence, fatigue signals, frequency caps, and testing model to protect retention and fundraising income.

Stewardship in the first 90 days decides first-year retention. A five-message welcome series UK charities can ship in two weeks, without fatiguing donors.