Articles and guides for charity teams

UK charity guide to predictive fundraising models: use cases, data readiness, governance controls, and rollout patterns that improve targeting without added risk.

The pre-event, mid-event and post-event sequence that turns peer-to-peer sign-ups into completed activities and completed activities into repeat fundraisers.

How UK charities register for payroll giving, work with the agencies, pitch HR teams for match funding, and forecast income from year one to year three.

How UK charities can run monthly donor upgrade journeys with better timing, segmentation, and impact framing to increase value while protecting retention.

Practical UK charity guide to Lent campaigns: audience framing, ethical storytelling, segment strategy, and simple campaign structures that convert well.

How UK charities can steward legacy pledgers with warmth and dignity through values-led communication, optional disclosure, and thoughtful relationship design.

How a small UK charity can launch a credible legacy giving programme this quarter without a fundraiser, a glossy brochure, or a long delay before action.

Most charity lead-scoring projects collapse under their own weight. A simpler model - three signals, three tiers, refreshed weekly - outperforms the predictive

How to build a UK charity in-memory programme that respects bereaved families, works well with funeral directors and turns kindness into sustainable income.