Digital
Suppression list
Formal definition
A suppression list is a record of people who have opted out of communications or who should not be contacted for legal, regulatory, or stewardship reasons.
What this actually means for you
You must rigorously exclude anyone on this list from your outbound campaigns to comply with GDPR and PECR, and to protect donor trust. In practice, this is how suppression list should be applied in your charity.
Example: Before sending the spring appeal, the fundraising team runs their mailing segment through the current global suppression list to remove anyone who unsubscribed since the last campaign.
Related guides and whitepapers
Read deeper guidance and implementation detail connected to this term.
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