Fundraising
Stewardship programme model
Formal definition
Stewardship programme model is a framework in fundraising focused on increasing supporter retention and lifetime value through better proposition and stewardship design.
What this actually means for you
Use Stewardship programme model to guide live decisions: connect ask strategy to segment behaviour, response history, and stewardship capacity, with ownership and reporting agreed before campaign launches and supporter comms updates.
Example: At the next review checkpoint, Stewardship programme model is used in practice like this: the appeal team tailors ask ladders by segment and adjusts follow-up timing based on response trends. Accountabilities are captured in planning templates, dashboards, and review criteria.
Related guides and whitepapers
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