Digital

DMARC

Formal definition

DMARC is an email-authentication policy that tells receiving mail servers how to handle messages that fail SPF or DKIM checks for your domain.

What this actually means for you

It protects donor trust by reducing spoofed charity emails and improves deliverability governance. In practice, this is how dmarc should be applied in your charity.

Example: After setting SPF and DKIM, the digital team moves DMARC from monitoring to quarantine to cut phishing impersonation.

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