Digital
Data dictionary
Formal definition
Data dictionary is an operating term in digital focused on organising supporter and service-user data so teams can trust records and act consistently.
What this actually means for you
Use Data dictionary to guide live decisions: define data standards, ownership, and cleanup rules before new automations are launched, with ownership and reporting agreed before launches, integrations, and platform changes.
Example: At the next review checkpoint, Data dictionary is used in practice like this: the CRM owner merges duplicate records weekly and enforces required fields on key supporter workflows. Accountabilities are captured in team templates, reporting packs, and operating checklists.
Related guides and whitepapers
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