Charity Blog

Articles and guides for charity teams

Practical reading on fundraising, CRM, governance, marketing and operations.

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Restricted vs Unrestricted Funds, Explained Properly - abstract artwork
guide
Governance,  Operations,  Leadership

Restricted vs Unrestricted Funds, Explained Properly

The most common cause of charity finance trouble is misunderstanding restricted funds. Plain explanation, budgeting steps, and policies that prevent issues.

Grant Writing: The Paragraph Funders Read First - abstract artwork
how to
Fundraising,  Operations,  Leadership

Grant Writing: The Paragraph Funders Read First

Most grant applications get a 90-second skim. The structure, evidence and tone that consistently survive that opening and progress to detailed review.

Launching a Charity Podcast Without an Audio Team - abstract artwork
how to
Marketing,  Storytelling,  Operations

Launching a Charity Podcast Without an Audio Team

A small charity can launch a credible podcast for under £500 of kit. The format, equipment, workflow and editorial discipline that produce a sustainable show.

LinkedIn for Charity Leaders Who Hate LinkedIn - abstract artwork
marketing tip
Marketing,  Leadership,  Storytelling

LinkedIn for Charity Leaders Who Hate LinkedIn

The narrow, sensible use of LinkedIn that builds charity reputation, opens funding doors and recruits trustees, without the daily performance most posts demand.

Charity SEO: The Pages That Actually Rank - abstract artwork
how to
Digital,  Marketing,  Operations

Charity SEO: The Pages That Actually Rank

Most charity SEO advice is generic. The five page types that do almost all the organic work for a UK charity website, and how to prioritise them for results.

Peer-to-Peer Fundraising That Actually Converts - abstract artwork
how to
Fundraising,  Marketing,  Storytelling

Peer-to-Peer Fundraising That Actually Converts

The pre-event, mid-event and post-event sequence that turns peer-to-peer sign-ups into completed activities and completed activities into repeat fundraisers.

Theory of Change Without the Jargon - abstract artwork
how to
Governance,  Leadership,  Operations

Theory of Change Without the Jargon

The plain one-page theory of change that charity staff and trustees actually use throughout the year to make decisions about programmes, funding and risk.

Major Donor Cultivation for Small Teams - abstract artwork
guide
Fundraising,  Leadership,  Storytelling

Major Donor Cultivation for Small Teams

The honest pattern that lets a small UK charity with one fundraiser (or none) build real major-donor relationships without burning out or overpromising.

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